We are delighted to announce that Cheshire FA has signed on the dotted line to embark on an exciting partnership with dynamic digital sports marketing start-up, Grassroots Connected.
In a move to kick-start a digital revolution for clubs and leagues in Cheshire, Grassroots Connected were commissioned to design and build two branded platforms that will run parallel with one another.
With the aim of allowing coaches, volunteers and other club officials to update their club website with ease, the new branded club website platform is modelled on the existing template with two new exclusive plans, Basic and Pro.
The league platform – a project that will fall under the banner of ‘Beta Leagues’ – is expected to be launched soon. A league’s website will pull data from the FA Full-Time system and keep clubs, volunteers and spectators within the grassroots game updated with the latest news and information.
Recognising the hard work and dedication of invaluable volunteers throughout grassroots football, the move comes part of a wider marketing package exclusive to Cheshire clubs and leagues. This includes an offer of social media graphic design, production of templates for email marketing campaigns and role profile templates to advertise any voluntary or paid opportunities and vacancies.
Are you a Cheshire club looking to ignite your marketing efforts? The full marketing package is available from £599. For more information, please click here or fill in this form. Similarly, interested leagues should fill in the following form (hyperlink).
“We are delighted to partner with a dynamic digital sports start-up in Grassroots Connected,” said Damon Traverse, Marketing and Communications Officer at Cheshire FA. “We have spent a lot of time and effort researching the best way in which we can support our clubs and leagues through marketing and we think we have found the answer with this package.”
“Marketing and promotion plays such an important part in helping clubs and leagues grow and sustain what they have. We know how hard our volunteers work, and this package is designed to do everything for them.
“This type of support has never been available to our clubs and leagues, so we are really excited to offer this exclusively to our Cheshire FA clubs and leagues.”
He added: “The partnership with Grassroots Connected will provide clubs and leagues with a brilliant, easy-to-use and responsive website to help promote the great work that they do in grassroots football in Cheshire.”
Morgan McLellan, co-founder and web designer for Grassroots Connected, commented: “We were excited when Cheshire FA first contacted us earlier this year to discuss the possibility of working with them to produce a branded platform for their clubs and leagues.”
“My business partner and I recently sat down and discussed our future plans for Grassroots Connected, when it came to scalability, partnerships and the product itself. To partner with such an efficient and forward thinking organisation like Cheshire FA was a no-brainer. I look forward to working closely with Damon and the team at Cheshire FA in delivering this ongoing project.”